In the future, the competition in the entire kitchen market will be more intense, and the entire industry will be reshuffled. But most companies are small and in difficult circumstances. The lucrative profits have made some large home appliance companies start to seize the kitchen and bathroom market, and the competition has escalated rapidly across the country. In particular, many multinational companies have made a comeback with their advantages in technology, brand and marketing, making the competition for domestic kitchenware more intense.

Overall kitchen market research 2022 overall kitchen industry development prospect analysis

The meaning of "whole" refers to the overall configuration, overall design, overall construction and decoration. "System collocation" refers to a reasonable layout according to the shape, size, and use requirements of cabinets, kitchen utensils, and various kitchen appliances to achieve the integration of kitchen utensils. The kitchen, also known as the overall cabinet, is a combination of kitchen appliances and kitchen utensils such as cabinets, range hoods, gas stoves, disinfection cabinets, dishwashers, refrigerators, microwave ovens, electric ovens, water basins, various drawer baskets, garbage shredders, etc. A new form of kitchen.

Compared with the traditional single-selling cabinet, that is, kitchen appliances, the overall kitchen is very different. According to the shape, size and use requirements of cabinets, kitchen utensils and various kitchen appliances, the designer must make reasonable layout and ingenious collocation to realize the integration of kitchen appliances. Based on cabinets, manufacturers make reasonable configurations according to consumers' own needs, and produce integrated kitchen products that integrate functions such as storage, cleaning, cooking, freezing, water supply and drainage. , with special emphasis on the style, layout, function and grade of the overall kitchen.

The overall cabinet makes the kitchen architecture develop from functional and supportive to comfortable and artistic. The overall cabinet originated in Europe and the United States, and was introduced to China in the late 1980s and early 1990s. With the deepening of reform and opening up and the continuous development of market economy and urbanization, the overall cabinet has gradually formed a huge industrial market in China and has become one of China's sunrise industries.

As an important factor of modern home, the overall cabinet meets people's needs for fashionable and comfortable kitchen life, making the kitchen an emotional space and living culture closely related to people's home life. As a key consumer product for people's livelihood projects, the overall kitchen has increasingly become the focus of attention from all walks of life.

China's overall kitchen market has reached about 40 billion yuan. However, among about 100 million urban households in my country, the overall kitchen ownership rate is only 6.8%, which is far lower than the average level of 35% in developed countries in Europe and America. There is huge room for future market growth in this industry. According to forecasts, the total demand or intended purchase of overall kitchens in China is about 29 million units in the next five years, with an average of 5.8 million units per year.

At present, the consumption power of the Chinese people is constantly improving, and the emerging middle class is on the rise. Consumers born in the 1980s and 1990s have become the main consumer in the cabinet industry, and the consumption structure has changed from subsistence consumption to enjoyment and development consumption. For cabinet companies, it is very important to cover a wide range of post-80s and post-90s people, and to fully understand the home consumption concept and life attitude of the new generation of young people.

More and more Gen Z consumers are starting to buy products related to "pretty kitchen", such as pots, tableware, kitchen appliances and other attractive products. The report shows that among the shoppers who "consume with beauty", young and middle-aged consumers aged 18-35 account for nearly 70%, and the proportion of Gen Z consumers aged 18-25 is 12 percentage points higher than the average level of the station.

With the development of the world economy and the acceleration of globalization, China has made remarkable achievements in opening up to the outside world. Foreign trade, the introduction of foreign capital and foreign direct investment have gradually brought the domestic market into line with the international market. In the context of China's rapid economic development, the overall kitchen is also developing rapidly. In the future, the overall kitchen will develop in the direction of environmental protection, intelligence, integration, simplicity and globalization.

What is the market prospect of China's overall kitchen industry? The "In-depth Market Research and Investment Strategy Forecast Report of China's Whole Kitchen Industry" released by Zhiyanzhan Industry Research Institute analyzed in detail the potential of China's overall kitchen energy resources, China's overall kitchen industry policy, China's overall kitchen energy development and utilization technology at home and abroad, and China's overall kitchen energy development and utilization technology. Kitchen energy utilization industry development, key enterprise management of China's overall kitchen energy, development prospects and investment planning of China's overall kitchen energy industry, etc., help enterprises and investors understand the market investment value of China's overall kitchen energy industry. If you want to have a systematic understanding of China's overall kitchen energy industry or want to invest in China's overall kitchen energy industry, this report is an indispensable tool for you